Google Ads
Local SEO

Pop's Plumbing

How Pop's Plumbing cut wasted ad spend, refocused on the high-ticket jobs that actually grow a plumbing business, and launched a new website built to convert them.
Objective
Audit and restructure Pop's Plumbing's paid advertising and organic presence to eliminate wasted spend, sharpen keyword targeting, and attract higher-value plumbing jobs across Santa Maria and the surrounding area.
Strategy
Conducted a full audit of their existing Google Ads account, identified bloated, underperforming keywords and cut them. Rebuilt campaigns around high-intent, high-ticket service terms like leak detection, slab repair, and pipe rerouting. Restructured their Local Service Ads to target the right job types in the right areas. Optimized their GBP with accurate service categories, updated photos, and regular activity. New website currently in development with keyword-optimized landing pages built around their most profitable services.

About the Brand:‍

Pop's Plumbing is a trusted local plumbing contractor serving Santa Maria, CA and the surrounding Central Coast. With a strong reputation built on fair pricing and reliable service, they had the business, but their advertising was costing more than it was returning. Bloated keywords and unfocused campaigns were burning $3,500+ a month without producing the high-ticket jobs their team was built to handle.

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Goal:

With restructured Google Ads, optimized Local Service Ads, and a new website now live at popsplumbingrepair.com, the spend goes to the jobs their team was built to handle instead of scattered low-margin calls.

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Client Testimonial:

"We decided to outsource marketing and after a frustrating experience with another company, we turned to Kevin to fix everything that was broken… he always responds same day, sometimes as soon as within the same hour!! His services have been a huge weight off our shoulders, and the website he brought back from the ground up is amazing!!"

— Vivian Hernandez, Pop's Plumbing

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