Google Ads
Local SEO

Pop's Plumbing

How Pop's Plumbing cut ad spend from $3,500/mo to $1,500/mo, eliminated wasted keywords, and refocused on the high-ticket jobs that actually grow.
Objective
Audit and restructure Pop's Plumbing's paid advertising and organic presence to eliminate wasted spend, sharpen keyword targeting, and attract higher-value plumbing jobs across Santa Maria and the surrounding area.
Strategy
Conducted a full audit of their existing Google Ads account, identified bloated, underperforming keywords and cut them. Rebuilt campaigns around high-intent, high-ticket service terms like leak detection, slab repair, and pipe rerouting. Restructured their Local Service Ads to target the right job types in the right areas. Optimized their GBP with accurate service categories, updated photos, and regular activity. New website currently in development with keyword-optimized landing pages built around their most profitable services.

About the Brand:


Pop's Plumbing is a trusted local plumbing contractor serving Santa Maria, CA and the surrounding Central Coast. With a strong reputation built on fair pricing and reliable service, they had the business, but their advertising was costing more than it was returning. Bloated keywords and unfocused campaigns were burning $3,500+ a month without producing the high-ticket jobs their team was built to handle.

Goal:


PyreBrand audited every keyword, cut what wasn't working, and rebuilt their campaigns around the services that actually grow a plumbing business, slab repairs, pipe rerouting, leak detection. With restructured Google Ads, optimized Local Service Ads, and a new website in development, Pop's Plumbing went from $3,500/mo in scattered spend to $1,500/mo in focused, high-performing campaigns. Same leads. Better jobs. Half the cost.

Start Here

Let's work together

If contractors in your service area are searching for your trade and not finding you, those are jobs going to your competitor every single day. Let's build the local presence that changes that.